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Measuring your company's success is absolutely vital. Because how else will you know whether your moving forward or backward? But are you measuring the right metrics though?

The typical, uneducated chad will commend using profits and market share as the true performance indicators. Because more money equals more betterer, right?

But what's the point of dangling those metrics in front of your teams? Those things are too vague, and don't provide people with clear focal points that need improving.

We're not suggesting to completely ditch traditional KPIs either, they still have their place. But what you really want to do (and this is especially true for start-ups), is measure the drivers behind your profits.

Think customer engagement, retention, unit economics, repeat usage, conversion rates... We call those leading indicators!

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