We like to start at the end by agreeing to a long-term goal. We'll create a map of the challenge by asking field experts to share what they know. When arriving at the end of the morning, we will be ready to pick an ambitious but manageable piece of the problem that we will solve within the week.
We'll start Tuesday with a stack of solutions. By critiquing and filtering solutions, we ease the path towards the best chance of achieving our business objectives. With the remaining solutions we create a storyboard in which we will line out a step-by-step plan of what our solution is going to look like.
“Fake it till you make it” is exactly what we will be doing on Wednesday. Using our storyboard from Tuesday, we will start building a realistic prototype that focuses on the customer facing product. By finishing this façade, we ready ourselves within the day to start testing our clients insights on Thursday.
Monday morning gave us a duet of two elements: a big challenge and an excellent team. Today is Thursday and here we are: promising solutions that were built into a realistic prototype. We’ll take you one step further by interviewing real life customers to learn from their reactions as they test our prototype. Thursday evening will then bring us to knowing exactly where to go next to end up launching this product.
Get started with the Design Sprint
Traditionally, solving a large business challenge takes months of going back and forth between different stakeholders. Brainstorms are chaotic and fluffy, to many opinions make for an uncertain and undefined outcome. Due to this internal complexity - the last thing you do is involve the end-user.
Bothrs introduced us to Design Sprints for the rebuild of our digital brand and shop environment. In one week we defined goals, challenges, inspirations and solutions. We got everyone involved (Management, marketing, designers) aligned from the start! Next, we built a prototype and tested it with our consumer.
Bothrs replaced months of unstructured, ineffective processes into one week of strategy, prototyping and testing.