Here's a hot take (not really): an idea on its own isn't worth squat. What does matter, is its execution. So why worry about other people potentially stealing your precious idea? 🤔
Sure it's normal to be protective over anything that could help the company grow, but let's face it: good ideas are easy to come by. Go to literally any bar past midnight and the revelations will come flooding in 👌
What's worse, is that by holding off showing anything of your project that's in development to the public until the very end, it could potentially ruin you 😔
Why? Because if you haven't tested anything with your actual target audience beforehand, how will you know you're building the right thing? This is probably the very core of a design sprint; getting something out the door fast with the sole purpose of validating a product concept or idea 🚀
And then there's a whole argument to be made for customer-centric design and all that, but we'll save that for another time.