So you've got a big business challenge that needs addressing or a new opportunity that pops up. What do you do? Do you start scheduling a bazillion meetings to figure out the financial viability of your project? Will you be looking across divisions to see if any designers or developers have some time to spare?

You can probably tell the usual way of working in most (bigger) companies falls short when attempting to innovate.

Here's what Eric Ries proposes instead: creating an internal start-up.

But why is a small, dedicated team like that so important?

👉 Being able to focus on a single project is the key to gaining momentum.

👉 To add, multitasking is never a good idea, let alone effective.

👉 A much smaller initial scale means a much lower risk for the parent company.

👉 When successful, they can grow to become entirely new divisions.

And what should these team be doing?

- Experimenting
- Validating
- Executing

In that order!

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