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Here's a sneak peek at the new and beautiful start-up we're about to get rolling here at Bothrs. I won't tell you what it is just yet, the official launch rolls around next week!

But it's got to do with healthcare, in case that wasn't obvious already. And this new project aims to tackle several patient-related issues. One of them being medication non-adherence. It's one of the most serious problems in healthcare, placing a wildly underestimated burden on healthcare systems all over the world.

So we figured hey, would a mobile app be useful in this scenario? And we've got reason to believe so. Because more and more companies and start-ups alike are waking up to the idea of leveraging digital tools to alleviate otherwise analog challenges.

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