Let's talk feature prioritization. Or, in other words, what you should be changing or creating right now that will lead to the business results you're after.
But things get complicated fast when you're dealing with a variety of stakeholders with different levels of investment and control over a project...
😡 People start pushing individual requests.
😡 People start favoring short-term solutions.
😡 People start confusing facts with opinions.
To be successful, prioritization can't be a personal matter. You have to choose the right features for your company’s digital strategy and KPIs. And there are quite a few democratic techniques you can use to do so. Our personal favorite is using a scorecard with custom criteria.
We connect features to certain assumptions we want to test with the public, and rank them according to urgency. The most crucial features then get developed first.