Ask yourself this question: who in your company is responsible for these two things?
👉 Watching over high-potential growth initiatives that could one day become brand-new divisions at your company.
👉 Instilling a creative, entrepreneurial and experimental mindset across the organizations to nurture these initiatives.
Tough one, right? An inability to answer probably means there's no real system in place to manage innovation. The answer isn't overhauling the entire structure of the company; you can't just break down a huge sailboat into a bunch of speed boats. However, you can make both types coexist within the same company.
But this will need a new type of leadership. The key action steps I really want you to remember right now are:
⒈ Enabling experimentation
⒉ Managing expectations