Uniting teams to build a top-notch omnichannel shopping experience.
About this project
Founded in 1966, bofrost* is an international retailer of high-quality, frozen foods. With their eyes on the horizon, the company was looking to treat their online presence with the same German Gründlichkeit as their offline business. That meant creating the smoothest, most seamless shopping experience for customers as possible. And also, notably, getting five teams across different countries to work as one. Challenge accepted!
Credit where credit is due
A complete overhaul of the mobile experience of your business is a massive undertaking no matter who you are. That's why we have to applaud bofrost*, a family business with a whopping 248 branches across 12 European countries, for being bold enough to push for innovation at this level. Not only that, they also willingly adopted an entirely new way of working with us. Working in sprints, validating prototypes, building minimum viable products... bofrost* happily and confidently obliged. Kudos to them!
Validating the technical architecture
Delivering a project of this magnitude in a short time period means you have to be smart about how you'll build it. In this case, smart means flexible and efficient; we spent two weeks of dedicated focus to validate the technical architecture. This way we set ourselves up for success, and avoid any nasty surprises down the road.
Find what you need, instantly
The key objective of virtually any ecommerce application, is enabling users to find what they're looking for as quickly, and frictionless as possible. That's why we've included a dynamic home feed, a flexible search function, sensible categories and a wish list to improve product discoverability.
Find what you need, instantly
The key objective of virtually any ecommerce application, is enabling users to find what they're looking for as quickly, and frictionless as possible. That's why we've included a dynamic home feed, a flexible search function, sensible categories and a wish list to improve product discoverability.
Schedule a delivery moment
bofrost* delivers your orders straight to your doorstep. Every day, more than 5,000 drivers deliver mouth-watering ice cream and frozen specialities to customers directly. You can plan this delivery ahead of time using the app, down to the hour.
Meet the Bothrs team
Aligning multiple teams across 5 countries, validating prototypes, designing interfaces, developing the front end, hosting demo sessions every week... It doesn't take an army, four people will do just fine!
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Curious to know more? Got a similar challenge?
Let's have a chat
Client partner bofrost*