This time we will be talking about how technology can bring innovation to the healthcare industry. The digitisation of products and processes, however, has dramatically changed the game for everyone.
Claudia is an experienced clinical and health psychologist with a passion for behaviour change. Currently VP Health at Sentiance, a data science company turning IOT sensor data into rich insights about people’s behavior and real-time context. These insights enable companies to understand how customers go through their everyday lives, discover and anticipate the moments that matter most, and adapt their engagement to real-world behavior and real-time context. Claudia has 30+ years of experience at international organisations and was founder and managing director at BrandNewHealth, one of the first European companies offering effective and scalable digital health coaching programs to prevent and manage chronic diseases.
Christophe Jauquet is a health marketing expert who inspires consumer businesses and healthcare organisations around the world. With his experience at the intersection of healthcare, marketing and technology, he guides companies and brands to remain relevant in the light of the Healthusiasm trend. He recently published his first book Healthusiasm: Making Customers Healthy and Happy. Healthusiasm not only describes the enthusiasm to live healthily and happily, but also explains what people expect from products, services and experiences in their quest for self-actualisation. The book challenges companies and brands to think about how they can help their customers in their aspiration.