Obviously those ideas didn't come out of nowhere. For each project, we'd dedicated a lot of time getting the involved teams aligned from the start, validating key ideas before development had even begun, and we didn't shy away from using no-code tools to quickly build and test a minimum viable product. That's really the secret sauce for rapid change; a fixed process that enables it.
He will take you through a couple ecommerce projects of ours that yielded great results. We're talking implementing a loyalty hub to improve retention, creating a conversational experience to reduce choice fatigue, and split-testing new marketing pages to increase conversions. The overarching goal here is always about increasing the lifetime value of customers.