Cercle Brugge

Building a brand-new web platform to modernize and streamline the cercle fan experience.

how it's made

Cercle Brugge is a professional soccer team based in Bruges. As one of the oldest associations in Belgium, progress means everything to them. They also deeply care for their fans, and want to provide them the best possible user experience using the latest technologies. Together, we got to work.

“ I loved the cohesion of the Bothrs team, and watching our ideas and designs become reality within just a few weeks. They showed that they care as much as we do. “

Louis-Philippe Depondt

Press Officer & Communications Manager at Cercle Brugge KSV

Challenges we’ve tackled

CHallenge #1

can we nurture more fan engagement through the cercle website?

CHallenge #2

Can we create a centralized fan account zone that is convenient and valuable?

Building a new platform from the ground up

We refreshed the design, and set up cloud hosting. Our goal was also to leverage cutting-edge tools to make everyone's life easier. Storyblok for instance, let us build an entirely custom yet easy-to-use CMS using React. So when new website pages are created, they're automatically populated with the necessary sections and categorized accordingly.

Everything  fans need to know in one place

The new website came with a big upgrade called MyCercle. It’s the centralized account hub for Cercle fans. From here, people can buy tickets, top up their subscriptions, check their balance, view exclusive content and more. Everything is fully embedded within this single portal.

Going above and beyond with real-time statistics

What's more, is that fans can track their favorite Cercle players, whose stats are updated in real-time on the platform. Same goes for individual match statistics and overall rankings.

“ I wanted this project to exemplify Cercle's drive to move forward and modernize. Working together with Bothrs has enabled us to do just that. “

Jeroen Ost

Commercial & Marketing Director at Cercle Brugge KSV

Teamwork Makes the dream work

None of this would have been possible without the bright minds of Cercle and Bothrs working closely together, and staying aligned on a daily basis. With the right people, process, and tools in place, we were able to complete this project in less than two months!

check it out:

Visit the new Cercle website!

To the website

Want to take your user experience to the next level?

GIL Nimmegeers

Co-founder Bothrs & Client partner Cercle Brugge

Let's chat