Establishing meaningful relationships with customers, a ubiquitous challenge for organizations everywhere. Offering help and support at scale is no easy feat either. But building a companion app can hit both birds with one stone.
The only way to build successful digital products, is by involving your end users as early in the process as possible. In our case, we ran a handful of user interviews immediately after we've turned concept sketches into a clickable prototype in Figma. This all takes place during a week-long workshop, called a design sprint.
However, to validate the product/market fit, we need more data. In the following week, we then set up a smoke test: A custom landing page designed to gauge people's interest in the application. And these were the results after a couple weeks: