What did we do?
What's been bothering them?
Long story short, clients have certain needs, and properties have certain characteristics. The challenge here is to match the right property to the right client in a pretty much fully automated manner. Not the most straightforward job to be done, eh?
How did we fix it?
So what’s the goal here? It’s giving March employees the power to easily identify the best matching properties for their clients. This is where ML6 came in. Together, we built an internal tool that utilizes a smart recommendation engine. This allows employees to generate reports for potential clients, show them related property scores and brings all valuable factors together in a single, convenient overview. In addition, the tool has a few other features, such as personal and auto-generated offers.
What are the results?
Thanks to this matching engine, March is now able to pivot from a reactive to a proactive sales approach in the real estate industry. Together we further carved out their business model: from launching their website to shaping a data-driven matching platform in a matter of weeks!
What did the process look like?
Translating an idea into a concrete concept is core of our design sprint process. First, an intense week to launch a first version of the website and in parallel working on more business challenges in the leanest way possible, with close client collaboration. Followed by focused prototyping, to test the things we needed to learn together with the ML6 team. Up next? Running into execution sprints to quickly develop a two-sided market place concept based on the same data intelligence.
Here’s what the final product can do!
“Tremendous progress in just 4 days!”
“Bothrs was instrumental in translating the idea I had into a concrete project and design. After just 4 days, my company ended up not only with a prototype for our future digital footprint that perfectly implements our vision, we also ended up with the first step towards that prototype: a workable website. As a startup, we need speed and flexibility, so the short sprint format worked out really well for us!”
Philipe Meire, co-founder of March
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