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The state of audio in digital and ambient user experiences.

Technology is becoming more and more omnipresent, and also less "visible" to the user. Hence, ambient. Voice assistants are a great example of this. This presentation by our strategist Masood Talha looks at the current state of audio in specific, and how companies and brands can leverage it to deliver primo user experiences.

Why ambient?

In the grand scheme of things, this isn't about attracting users with gimmicks or other novelty stuff. The thing is, people love convenience, and you gotta think about how users will (want to) interact with your products or services.

This presentation will get you started in ambient experiences and you'll learn what's possible today, even if you haven't heard of the term before.

Here's what you're getting:

You'll be getting a 30-minute recording of Masood's presentation where he discusses:
‍

✅ Ambient computing as a concept and its history
✅ Use cases for audio in social media, healthcare, and AI
✅ The evolution of platforms and ecosystems
✅ Google's ambient computing vision

Get access to this content.

JZ
I am amazed at how quickly the work happened and how high quality the work was. The app was almost complete after a couple of weeks, it was pretty amazing.’
— John Zeratsky
Technology designer, startup investor, and bestselling author of Sprint and Make Time
“Basically, they sell speed. Which is one of the biggest needs of corporations today.”
— Dado van Peteghem
Co-founder Duval Union Consulting, Speakerbase & Social Seeder
Bothrs introduced us to design sprints for the revamp of our digital brand and shop environment. In one week we'd defined goals, challenges, inspirations and solutions. We got everyone involved and aligned from the start! We’ve turned months of unstructured, ineffective processes into one intense week of strategy, prototyping and testing.
— Wouter Baert
‍DTC Manager at Edgard & Cooper

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