Insights from behavioral science for better digital products.

Watch your churn rates drop by becoming better-versed in consumer behavior patterns. That way you can spend less time worrying about replacing lost customers and more time designing better products. This digital card deck we've created will get you started.

Leveraging behavioral science to create loyal customers.

This card deck is largely based on the Hook Model by consumer psychologist Nir Eyal. This easy-to-understand and hands-on model proposes that, to create habit-forming products, four elements need to be present. You'll need the right trigger, you need to initiate action by increasing motivation and ability, you need to provide an appropriate reward, and you need to make sure people make an investment in your product or service at the end to start the cycle all over again.

Here's what you'll be getting.

This card deck contains information and examples on each of these four elements, with 50+ psychological principles and examples that influence people's behaviour and kickstart the creation of habit-forming products. Enjoy, and nudge away!

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JZ
I am amazed at how quickly the work happened and how high quality the work was. The app was almost complete after a couple of weeks, it was pretty amazing.’
— John Zeratsky
Technology designer, startup investor, and bestselling author of Sprint and Make Time
“Basically, they sell speed. Which is one of the biggest needs of corporations today.”
— Dado van Peteghem
Co-founder Duval Union Consulting, Speakerbase & Social Seeder
Bothrs introduced us to design sprints for the revamp of our digital brand and shop environment. In one week we'd defined goals, challenges, inspirations and solutions. We got everyone involved and aligned from the start! We’ve turned months of unstructured, ineffective processes into one intense week of strategy, prototyping and testing.
— Wouter Baert
DTC Manager at Edgard & Cooper

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