The essential UX checklist for improving your online store.

Ecommerce is huge and that doesn't surprise anyone anymore. A side effect of this general awareness, with more people subsequently jumping aboard the bandwagon, ecommerce businesses are now finding it increasingly difficult to differentiate themselves. To stand out from the crowd. Because amidst all the turmoil, hype, trends in technology, and a global pandemic for good measure, the bar was being raised non-stop by customers. People are becoming more tech-savvy, and mirror every new shopping experience they indulge in to the best one they've come across so far.

When you can't compete with price nor product.

A truly unique product offering is tough to come by these days. And very few possess the means of mass-production via exploitative labor to undercut the competition. What you're left with then, is your brand, your online store itself and the experience you offer to your customers. People love brands that love them back, treats them as human beings, delivers spectacular customer service, is honest and outspoken, and lets users shop in a way that's near frictionless. And these are all things you can improve upon relatively quickly without having to implement any truly drastic changes. It then becomes more of an exercise in prioritization.

Here's what you'll get.

As you can imagine, improving the user experience of your online store can take many shapes or forms. We've divided the checklist into a bunch of broad categories to help you navigate things a bit better. We've amassed 69 bits and bobs you can apply to your online store to help you improve conversions, engagement, and retention. We've categorized these as such:

πŸ‘‰ Convenience, as perceived by the customer

πŸ‘‰ Utility, generally nice-to-have features

πŸ‘‰ Loyalty is about spoiling your already existing customers

πŸ‘‰ Performance is how responsive your online store is

πŸ‘‰ Brand is about how you are perceived by your customers

πŸ‘‰ Marketing deals with on-site communication and content

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I am amazed at how quickly the work happened and how high quality the work was. The app was almost complete after a couple of weeks, it was pretty amazing.’
β€” John Zeratsky
Technology designer, startup investor, and bestselling author of Sprint and Make Time
β€œBasically, they sell speed. Which is one of the biggest needs of corporations today.”
β€” Dado van Peteghem
Co-founder Duval Union Consulting, Speakerbase & Social Seeder
Bothrs introduced us to design sprints for the revamp of our digital brand and shop environment. In one week we'd defined goals, challenges, inspirations and solutions. We got everyone involved and aligned from the start! We’ve turned months of unstructured, ineffective processes into one intense week of strategy, prototyping and testing.
β€” Wouter Baert
DTC Manager at Edgard & Cooper