Ecommerce is huge and that doesn't surprise anyone anymore. A side effect of this general awareness, with more people subsequently jumping aboard the bandwagon, ecommerce businesses are now finding it increasingly difficult to differentiate themselves. To stand out from the crowd. Because amidst all the turmoil, hype, trends in technology, and a global pandemic for good measure, the bar was being raised non-stop by customers. People are becoming more tech-savvy, and mirror every new shopping experience they indulge in to the best one they've come across so far.
A truly unique product offering is tough to come by these days. And very few possess the means of mass-production via exploitative labor to undercut the competition. What you're left with then, is your brand, your online store itself and the experience you offer to your customers. People love brands that love them back, treats them as human beings, delivers spectacular customer service, is honest and outspoken, and lets users shop in a way that's near frictionless. And these are all things you can improve upon relatively quickly without having to implement any truly drastic changes. It then becomes more of an exercise in prioritization.
As you can imagine, improving the user experience of your online store can take many shapes or forms. We've divided the checklist into a bunch of broad categories to help you navigate things a bit better. We've amassed 69 bits and bobs you can apply to your online store to help you improve conversions, engagement, and retention. We've categorized these as such:
👉 Convenience, as perceived by the customer
👉 Utility, generally nice-to-have features
👉 Loyalty is about spoiling your already existing customers
👉 Performance is how responsive your online store is
👉 Brand is about how you are perceived by your customers
👉 Marketing deals with on-site communication and content
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